2D DESIGN
BRANDING
FORMIFY, 2022
For Formify, I developed a comprehensive brand book that lays the foundation for their visual and strategic identity. The project ranged from defining core brand values and positioning to translating these into a cohesive graphic design system.
By combining strategic insight with refined 2D design, I created a visual language that reflects Formify’s innovative and forward-thinking nature. From typography and color palettes to logo usage and layout principles, every element was designed to ensure clarity, consistency, and impact across all touchpoints.
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CONGRESMANAGER.COM, 2024
For Congresmanager.com, I designed a new logo and graphic layout that reflect the personal, focused approach of this one-person event expert. The logo visualizes a public speaker surrounded by a crowd—capturing the core of what Congresmanager does: organizing events that put people at the center. With clean typography and a structured layout, the visual identity highlights clarity, purpose, and human connection.
LESWOOD,
2025 (personal work)
METAVERSUM, 2023
Meet Me in the Metaversum, is a speculative branding project that explores how we construct identity in virtual spaces. Set in a near-future metaverse, the concept challenges the boundaries between digital and physical self-expression.
Through a mix of strategy, storytelling, and 3D visual design, I built a fictional environment where users shape their identity through fluid, customizable avatars. The result is a thought-provoking visual narrative that raises questions about authenticity, control, and connection in an increasingly digital world.