FLOOR
MINDERHOUT,

ABOUT ME

I am a visual thinker, passionate about translating ideas into compelling concepts through design. With a keen eye for detail, I approach each project as an opportunity to experiment and push creative boundaries. Drawing from my experience in multidisciplinary teams, I craft solutions that not only look visually engaging but also serve strategic purposes. Whether through branding, storytelling, or innovative 3D visuals, I aim to create meaningful, immersive experiences that connect with audiences on a deeper level.

EDUCATION

FASHION AND BRANDING
AMSTERDAM FASHION INSTITUTE (2018-2023)

A bachelor’s degree in branding with a specialisation in visual design and Web 3, along with a minor in audio and visual design.

VWO ATHENEUM

ASHRAM COLLEGE (2012-2018)

A high school diploma (VWO) in the Economics & Society track, with Spanish, Visual Arts, and Management & Organization as elective subjects.

WORK
EXPERIENCE

FREELANCE VISUAL DESIGNER
LESWOOD (2024-PRESENT)

I work as a freelance visual designer for various clients, focusing on 3D renders. This includes both product-level designs and video campaigns.

3D/VISUAL DESIGNER

FELT (2022-2024)

My responsibilities included digitizing production processes and creating 3D animated campaigns, after previously contributing as an intern to the rebranding, content creation, and photoshoots.

VISUAL DESIGNER & PROJECTION MAPPING

VANITAS-NASSAU (2022-2024)

I was responsible for the visual concept and its execution, which included projection mapping, video editing, graphic elements, and 3D animations.

SOFTWARE

ADOBE INDESIGN

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

ADOBE PREMIERE PRO

ABLETON LIVE SUITE

LOGIC PRO

MADMAPPER

TOUCHDESIGNER

BLENDER

PROJECTS

PINCHUDO MEZCAL
3D ANIMATION & VISUAL BRANDING (2025)

I created a 3D animation for Pinchudo Mezcal's website banner, complemented by a series of stills designed for social media and advertising, ensuring a cohesive visual brand presence across platforms.

HAAVEN

3D VIDEO PRODUCTION (2025)

For Haaven, I created multiple 3D animations that visualises their innovative tiny homes, highlighting key features such as energy efficiency, adaptable materials, and climate resilience through a seamless, minimalist design approach.

ATELJÉ

3D PRODUCT DESIGN & VIDEO PRODUCTION (2024)

I produced a series of videos in which I digitally recreated their products and transformed them into animated video content, resulting in high-quality visuals used for both their website and social media for strategic brand positioning.

NEDERLANDS CONGRES SCHOOLAANWEZIGHEID

3D VIDEO PRODUCTION (2024)

For Nederlands Congres Schoolaanwezigheid, I created a 3D animation of their logo, which is displayed as a video during their conferences to strengthen their visual identity.

FORMIFY

GRAPHIC DESIGN & BRANDING STRATEGIES (2022)

A rebranding process, focusing on both visual and strategic aspects to create a refreshed brand identity that aligned with their core values and connected with their target audience.